Media Planner

We're looking for a Media Planner to join our team! The Media Planner will support Media Supervisors and Media Buyers with the day to day operations of the media department.

ABOUT THE GIG

  • Collaborate with cross functional teams and clients through the media planning process
  • Conduct research via media tools and resources to develop audience and landscape insights to inform strategies and tactics
  • Develop reach and frequency scenarios to determine effective media mix
  • Work with Media Buyers to understand marketplace trends including planning rates, inventory constraints, new programs/initiatives, etc., and develop top level cost outs
  • Draft and present media recommendations, reports, and POVs to internal and external stakeholders
  • Manage execution to reconciliation of media plans across all forms of media and integrate with department subject matter experts when needed
  • Collaborate on ongoing media optimizations throughout the campaigns through campaign analyzes and reporting
  • Analyze metrics and media competitive data to draw meaningful insights and implications
  • Manage clients’ budgets throughout the entire cycle of a campaign and maintain accurate
  • Foster and maintain positive client and vendor relationships through written and verbal communications
  • Perform other duties as assigned from time to time to meet the changing needs of the department and the agency
  • Attend and participate in Internal Meetings, as necessary (including weekly status meetings)
  • Provide clear, concise, accurate implementation documents that are routed to internal account teams and media vendors as required by Supervisor or other departments
  • Maintain appropriate records of all written directions, work orders, recommendations, and media contracts, which result in client decisions or approvals, particularly authorizations to proceed with chargeable services
  • Keep all members of account and media teams informed of problems or opportunities that could impact a client’s media plan outcomes or budgets
  • Perform other related duties as required or assigned

YOU ARE

  • An efficient multi-tasker who thrives in a constantly changing environment
  • A critical thinker with a fondness for analytics and numbers
  • Detail-oriented, organized and able to meet tight deadlines
  • Effective communicator who does what it takes to get a project done
  • Comfortable with presentations and public speaking
  • A team-player

SKILLS & EXPERIENCE

  • 2-4 years preferred working with media planning/buying at an agency or client-side
  • Bachelor’s degree or equivalent education and/or work experience in advertising/marketing/communications or similar related field
  • Experience with the following preferred: MediaOcean, Nielsen,  MRI, Scarborough, Kantar, DoubleClick, YouGov

EEO Employer 

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