Digital Planner

We are looking for an analytical and creative problem-solver to assist our growing Paid Search and Programmatic team! This results-driven individual understands the big picture of marketing communications, is familiar with a variety of digital marketing tactics and how paid search and programmatic media fit into the mix. 

ABOUT THE GIG:

  • Lead in strategy, analysis, optimizations and campaign execution of all aspects of paid search and programmatic initiatives ranging from upper funnel branding to lower funnel direct response tactics.
  • Paid search strategy
  • Programmatic strategy
  • Campaign set up and flawless execution
  • Campaign optimization
  • Strategic Data Analysis & Reporting including pertinent pacing reports
  • Perform other duties from time to time to meet the changing needs of the agency

Handle day-to-day management for numerous campaigns and clients.

  • Tactical campaign management
  • Bid strategies
  • Optimization (campaigns, landing pages, KPIs)
  • Reporting

Be a resource for agency and clients.

  • Best practices
  • Tools 
  • Opportunities

YOU ARE:

  • Inspired by evolution of technology
  • A team member who thrives in a constantly changing environment
  • Detail-oriented, organized and able to meet deadlines
  • Proficient in math and Excel
  • A critical thinker
  • A strong communicator and storyteller of data insights
  • A persistent communicator who does what it takes to get a project done
  • A comfortable leader with presentation, public speaking, and mentoring chops
  • Self-starter who knows how to find answers to questions from reputable sources
  • A team-player, able to work with diverse clients and colleagues 

EDUCATION & EXPERIENCE:

  • 2+ years in Paid Search and Programmatic media (or related field) in an agency or client-side
  • B.A., or equivalent education and/or work experience, with emphasis in advertising/marketing a plus
  • Microsoft Office (Powerpoint, Excel), Google Ads (certification a plus), Bing, Google Marketing Platform, DoubleClick,  Google Tag Manager and other performance marketing platforms

EEO Employer 

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