Paid Search Coordinator

We need an analytical and creative problem-solver to assist our growing Paid Search team. This results-driven individual understands the big picture of marketing communications, is familiar with a variety of digital marketing tactics and how Paid Search fits into the mix. 

WHAT YOU WILL DO:
Lead in strategy, analysis, optimizations and campaign execution of all aspects of paid search initiatives, ranging from upper funnel branding to lower funnel direct response tactics

  • Keyword research
  • Paid search strategy
  • SEO audits and recommendations 
  • Landing page development and A/B testing
  • Product Listing Ads
  • Google Display Network
  • Youtube Video
  • Structure
  • Campaign optimization
  • Strategic Data Analysis & Reporting

Handle day-to-day management for numerous campaigns and clients

  • Keyword management
  • Bid strategies
  • Ad copywriting
  • Optimization (campaigns, landing pages, post click KPIs)
  • Reporting
  • A/B Testing

Be a resource for agency and clients

  • Best practices
  • Tools 
  • Opportunities

YOU ARE:

  • Inspired by evolution of technology and it’s implication for communication, especially as it pertains to all capabilities within the Adwords platform
  • An efficient multi-tasker who thrives in a constantly changing environment
  • Detail-oriented, organized and able to meet deadlines
  • Proficient in math and Excel
  • A critical thinker
  • Persistent communicator who does what it takes to get a project done
  • A comfortable leader with presentation, public speaking, and mentoring chops
  • Self-starter who knows how to find answers to questions from reputable sources
  • A team-player, able to work with diverse clients and colleagues 

EDUCATION & EXPERIENCE

  • 1-2 years in Paid Search (or related field) in an agency or client-side
  • B.A., or equivalent education and/or work experience, with emphasis in advertising/marketing a plus
  • Microsoft Office (Powerpoint, Excel), Google Adwords (certification a plus), Adcenter, Bid Management platforms (Kenshoo, Marin), Google Analytics, Double Click, Landing page testing, Google Tag Manager

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