Digital Creative Strategy Director

This role is an interactive customer experience practitioner supporting the digital experience design needs of the organization. As a key member of Periscope project teams, this individual is responsible for serving as thought leader and scope owner for interactive projects.

The Digital Creative Strategy Director position involves critical thinking, creative problem-solving, teaching, scoping, and producing. Each project is unique, requiring this creative leader to be a resourceful unicorn who can tap his/her diverse set of experiences to create innovative and practical solutions from scratch.



  • Work as ambassador for the team’s capabilities while assessing scope and feasibility definition for new projects.
  • Define business goals for a new project and translate them into behavioral goals for an experience.
  • Conduct stakeholder analyses to create user profiles.
  • Identify learning needs/methodologies for executing a project and engage research appropriately.
  • Craft creative and experience briefs and conduct teach-outs for discipline leads at project kickoff.
  • Create workflows and initial wireframes where appropriate, or commission and lead this work from partner practitioners.
  • Collect and/or commission data and perform analysis as it contributes to decision-making on scope direction.
  • Work with development and client teams to obtain necessary business and technical requirements as they input to project strategy and information architecture.
  • Build a network with cross-functional teams and third-party resources in order to constantly strive for efficiency and innovation.
  • Where appropriate, develop initiative-specific strategic roadmaps/backlogs and provide guidance to prioritization of project aspirations.
  • Where appropriate, contribute to scope definition and estimation for contracting.
  • Help lead the way in teaching project team members how to translate your vision into activation and project plans for execution.
  • Participate in production to bring your ideas to life, asking crucial questions and keeping track of progress towards delivery.
  • Identify and manage portfolio of third-party agencies and partners to provide external resources and expertise to digital experience initiatives.
  • Partner with New Business to identify and pitch ideas and opportunities for growing existing clients and acquiring new ones.



  • Stakeholder/user profiles
  • Journey maps
  • Workflows, visualizations, and sitemaps
  • High-level wireframes where appropriate
  • Business case documentation
  • Creative brief and project introduction
  • Scope definition and backlog prioritization
  • Communications architecture



  • Client-centric mentality
  • User-centric empathy
  • Experience working closely with UX designers and Developers
  • Polite confidence and diplomacy
  • Team spirit
  • High attention to detail
  • Solutions orientation
  • Ideation AND action orientation
  • Detail orientation
  • Karaoke skills a big plus


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